Bennet Johnson, the Director of Growth Marketing at Talkiatry and former growth marketer at Twitter and The Wall Street Journal, shares his expertise on scaling SEO strategies. He reveals how Talkiatry boosted its organic traffic from 30k to over 200k monthly visitors. Bennet discusses the importance of content quality, navigating medical content challenges, and leveraging paid data to enhance organic strategies. He highlights user-centric content and integrates quizzes for engagement, showcasing the synergy between paid and organic channels in the mental health sector.