Benji Carlson

Benji Carlson, Executive Vice President of Leanscaper, shares his wealth of experience as a former painting contractor turned marketing strategist. He dives into the bullish outlook for the blue-collar economy and discusses how AI can drive growth. The conversation also tackles the pressing talent shortage and strategies for making trades appealing to younger workers. Benji emphasizes personal development, performance-based pay, and the importance of branding to attract a new generation to the industry, ultimately raising the bar for recruitment and retention.