Benjamin Witte

Benjamin Witte, founder and CEO of Recess, shares his journey in establishing a beverage brand that promotes relaxation and mental wellness. He discusses his insights on innovative marketing strategies and consumer trends towards mental health. The conversation explores the transition from direct sales to retail, partnerships with major chains, and the evolving supply chain. Topics like the rise of non-alcoholic beverages and the importance of timing in product launches highlight the opportunities for growth within this dynamic industry.