Benjamin Heese

Founder of the Digital Citizen Substack publication covering global mobility and how to move abroad; became a Substack bestseller and monetized his publication with paid subscriptions, a low-ticket product, and a high-ticket consulting/coaching offer.

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Jan 12, 2026 • 36min

How This Substack Creator Became a Bestseller in 8 Months (With Less Than 2,500 Subscribers)

Benjamin Heese, founder of the Digital Citizen Substack, shares his thrilling journey from having under 2,500 subscribers to becoming a bestseller in just eight months. He discusses his early mistakes, like writing for a broad audience, and the surprising success of basic content. Benjamin reveals his monetization strategies, including a $5,000 coaching offer, and emphasizes the importance of specificity in guides. His mantra? Be impatient with actions but patient with results. A treasure trove of insights for aspiring creators!

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