Benjamin Cox

Benjamin Cox, Program Director of the Executive Microcertificate in Economic Leadership for Mining at BRIMM, challenges conventional mining practices. He discusses the importance of breaking down silos to optimize operations and unlock significant value while also addressing environmental impacts. The conversation shifts to the concept of 'value in use' and how mining companies can enhance their metrics to include social and environmental factors. With a humorous twist, they explore innovative strategies to engage younger audiences in the mining industry.