Benjamin Ard

In this conversation, Benjamin Ard, co-founder and CEO of Masset.ai, shares his expertise on enhancing ABM content usage. He emphasizes the importance of relevance over mere personalization in marketing materials. Benjamin discusses centralizing content around customer inquiries and involving the entire organization in the creation process. He highlights innovative uses of AI for organizing and effectively searching content while keeping it authentic. The episode delves into co-creating impactful materials through collaboration between marketing and sales teams.