Ben Zittlau

Ben Zittlau, co-founder of Parakeeto and an expert in data operations, shares valuable insights on why agencies struggle with data reporting. He discusses the pitfalls of relying on all-in-one software solutions, emphasizing their failure to deliver meaningful insights. Ben highlights the challenges of gathering fragmented data and the myth of a single source of truth. The conversation dives into the importance of maintaining flexibility in data integration, while underlining the hidden costs of being locked into one platform, ultimately advocating for cleaner, more effective data practices.