Ben Zettler

Ben Zettler, owner of Zettler Digital, discusses value pricing for agencies with Jonathan Stark. Topics include client conversations, free work offers, using data to quantify impact, challenges of pricing for smaller businesses, ideal client relationships, shifting to retained services, difficulties of ongoing service fees, and utilizing LinkedIn for marketing.

In this installment, Ben Zettler, the founder of Zettler Digital, shares his expertise in e-commerce and customer retention. He delves into three essential automation flows every brand needs for stronger engagement. The discussion highlights zero-party data strategies and how to transform transactional emails into repeat purchases. Ben also warns against common pitfalls in deliverability and emphasizes the importance of effective segmentation and personalized messaging to enhance customer connections and retention.