Jason Koebler, co-founder of 404 Media and a passionate journalist advocating for audience connections, joins Ben Werdmuller, Senior Director of Technology at ProPublica, to discuss the challenges facing modern publishers. They delve into the potential of decentralized social media to enhance discoverability. The duo explores how platforms like Mastodon can empower journalists against the backdrop of AI-generated content. They also assess innovative subscription models and the future of advertising as it shifts towards genuine connections.