Ben Taylor

Ben Taylor, CEO and Co-founder of SoftLedger, offers insight into revolutionizing accounting with his API-first general ledger. He discusses his journey from personal challenges to creating a solution for businesses outgrowing QuickBooks. The conversation highlights the integration of AI in accounting, emphasizing its potential to streamline complex processes while maintaining user-friendly interfaces. Taylor also shares innovative approaches to fundraising, shifting from traditional models to customer-driven strategies that underscore the importance of client satisfaction in tech finance.