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Ben Soffer
Entrepreneur and creator-marketing expert known for building Spritz Society and advising DTC brands on authentic influencer and community-driven growth.
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21 snips
Jan 14, 2026
• 36min
S15 E2: The Right Way to Work With Influencers
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Ben Soffer, an entrepreneur and creator-marketing expert behind Spritz Society, shares insights on effective influencer partnerships. He emphasizes that creators are more than just distribution channels; they're community builders and cultural translators. Ben discusses the pitfalls of poorly targeted gifting and stresses the importance of authenticity. He delves into strategies for collaborating with micro, macro, and mid-tier influencers, advocating for tailored tactics based on product economics. Authentic relationships are key to driving trust and advocacy in the influencer space.
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