Ben Soffer

Ben Soffer, an entrepreneur and creator-marketing expert behind Spritz Society, shares insights on effective influencer partnerships. He emphasizes that creators are more than just distribution channels; they're community builders and cultural translators. Ben discusses the pitfalls of poorly targeted gifting and stresses the importance of authenticity. He delves into strategies for collaborating with micro, macro, and mid-tier influencers, advocating for tailored tactics based on product economics. Authentic relationships are key to driving trust and advocacy in the influencer space.