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Ben Schechter
Chief Marketing Officer at FloQast with a background in B2C and B2B marketing (Box, Adobe, RingCentral); focuses on demand generation, webinars, and building brand voice in accounting software.
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Oct 16, 2025
• 19min
GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430
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Ben Schechter, CMO of FloQast and a marketing veteran from Box, Adobe, and RingCentral, shares invaluable insights on B2B demand generation. He highlights how B2C skills can fuel enterprise growth and discusses the enduring power of webinars for engagement and conversion. Ben breaks down the importance of engaging leads over sheer numbers and explains the balance of AEO experiments with SEO. He emphasizes the need to humanize the accounting sector through a distinct brand voice, making it relatable for consumers.
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