Ben Read, CEO of Mercha, a company focused on ethical branded merchandise, reveals why they turned down a massive order for 250,000 plastic whistles. He discusses the environmental ramifications of branded items, noting that 66% end up in landfills. Read highlights the importance of ethical sourcing and responsible partnerships, especially in countries with questionable labor practices. He also emphasizes the need for quality merchandise to strengthen brand identity in the digital age, marking a shift towards sustainability and purpose-driven marketing.
