Ben Pheloung

In this engaging discussion, Ben Pheloung, General Manager at Mantis—an AI-driven brand safety platform—shares insights on how AI is reshaping contextual advertising. He explains how AI enhances brand safety by reading content for relevance, using real-world examples like The Independent. Ben addresses the challenges of keyword misfires and contrasts Mantis's approach with traditional verification methods. He also delves into partnerships, including one with Nine, and discusses the future of AI in democratizing publisher capabilities. An enlightening conversation for anyone interested in the evolving media landscape!