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Ben Nowack
Founder and CEO of Reflect Orbital, building satellites designed to redirect and program sunlight from space for applications including lighting, agriculture, and energy.
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Jan 20, 2026
• 1h 19min
Programming Sunlight: How Reflect Orbital Is Building Satellites to Redirect Light From Space (Ben Nowack, Founder & CEO)
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Ben Nowack, Founder and CEO of Reflect Orbital, shares his visionary journey in harnessing sunlight from space. He discusses creating satellites that will redirect and program sunlight for various applications, highlighting a surprising pivot to lighting that turned the company's fortunes around. Nowack recounts his early days, including significant risks like going $50,000 into credit card debt. He reveals insights on orbital mechanics and the evolution of technology that now makes sunlight manipulation possible, promising transformative impacts in agriculture and energy.
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