Ben Newman, co-director of Animal Rising and seasoned animal welfare activist, shares insights from his disruptive protest experiences. He discusses the controversial campaign against the RSPCA, arguing its welfare labeling may mislead the public about animal farming practices. Newman also highlights the challenges of mass arrests in activism, advocating for targeted strategies that foster effective public engagement. The conversation touches on legal risks of direct action rescues and the need for unified advocacy in the face of evolving animal rights complexities.