Ben Matthews, a general partner at Night Ventures, dives into the world of early-stage consumer brands that leverage powerful creators like Mr. Beast and Hasan Piker. He shares insights on the essentials of building talent-driven brands and the importance of audience engagement. The discussion highlights the intricacies of selecting suitable partnerships and the future of creator commerce, particularly in the evolving landscape of TikTok and innovative monetization strategies. Expect valuable lessons for anyone interested in the creator economy!