Ben Mand

Ben Mand, CEO of Yerba Madre, previously with Guayakí, dives into how they're revolutionizing the yerba mate market in the U.S. Despite most Americans being unfamiliar with this herbal infusion, the brand is on a mission to change that. He shares insights on rebranding, community involvement, and strategies to promote sustainable practices. Ben emphasizes balancing growth with integrity, aiming for responsible expansion while remaining true to their roots in regenerative agriculture and cultural respect.