Ben Kessler
discusses Meltwater’s methodology and models for Owned, Earned, Organic (OEO) measurement of activities within the information environment.
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Jan 30, 2024 • 46min
#182 Ben Kessler on the OEO Model of Measurement
Ben Kessler from Meltwater discusses their Owned, Earned, Organic (OEO) measurement models. He explores the transformation of data into valuable insights, challenges of deriving meaningful insights from vast amounts of data, and risks of mis and disinformation. They also discuss the origin of Meltwater, diverse data sources for information, the importance of evaluating ROI, and the importance of agility in government.
