Ben Kartzman

In this insightful discussion, Ben Kartzman, the President & COO of Attain, shares his expertise in media and first-party data. He challenges the notion that clicks equate to sales, advocating for real-time purchase data instead. Ben explains how Attain connects ad exposure to actual sales, enabling marketers to optimize campaigns mid-flight. He also highlights successful examples, like Taco Bell’s partnership with Amazon, and elaborates on how to leverage purchase signals for building smarter audiences. A must-listen for data-driven marketers!