In this engaging discussion, Ben Johnson, Chief Revenue Officer of SailGP, delves into the meteoric rise of the international sailing championship. He shares insights into SailGP's innovative business model that mirrors the excitement of Formula 1, emphasizing fan engagement with real-time data and accessible racing experiences. The conversation highlights the thrilling competition format, the evolution of team ownership, and how strategic partnerships have transformed SailGP from a niche hobby into a mainstream powerhouse, captivating a diverse global audience.
