Ben Jacobson

Ben Jacobson, Chief Content Officer at InboundJunction, dives into how AI is revolutionizing SEO. He discusses the need for brands to adapt their digital strategies as traditional SEO rankings struggle to keep pace with AI-driven searches. Key insights include optimizing content specifically for AI algorithms, evolving measurement methods for visibility, and embracing innovative formats that resonate with users. Ben emphasizes that the future of SEO isn't about discarding old methods, but rather enhancing them for an AI-first world.