Ben Harburg

In this conversation, Ben Harburg, an American investor and owner of Al-Kholood football club, shares his groundbreaking journey as the first non-Saudi to acquire a team in the Saudi league. He discusses his motivations behind choosing Al-Kholood and the surprising aspects of Saudi society he encountered. Ben envisions a thriving future for Saudi football, emphasizing fan engagement and local talent development, along with the significance of modern media strategies in transforming the football culture within the Kingdom.