Ben Childs

Ben Childs, President of Digital Reach, delves into the future of agencies amidst AI advancements. He argues that soft skills and trust are key to success, emphasizing that communication and relationship-building outshine technical prowess. Ben discusses the evolving agency landscape and how in-person interactions can foster deeper connections. He also highlights the importance of proactive problem-solving and adapting to client needs, ensuring that agencies remain valuable partners in a rapidly changing market.