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Belinda Conde
SVP of Marketing at Datos (a Semrush company) specializing in clickstream data and search behavior analysis; frequent presenter of Datos' State of Search reports and expert on AI-overviews, zero-click search, and SEO implications.
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Nov 6, 2025
• 57min
New Data: 57% of Google Searches Are Zero-Click – How AI Is Changing User Behavior
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Belinda Conde, SVP of Marketing at Datos, shares insights on how 57% of Google searches result in zero-clicks. With her expertise in clickstream data, she discusses the shift towards AI Overviews and their implications for SEO. Despite the rise of AI tools, Google still commands 95% of search traffic. Belinda highlights the importance of problem-solving content, the changing dynamics of traffic from platforms like Reddit, and why authentic engagement is crucial. She also touches on the future of digital marketing in an AI-driven landscape.
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