Becky Owen
Chief Marketing Officer at creator marketing agency Billion Dollar Boy, with extensive experience in creator strategy, creative marketing and measuring creator-driven business impact.
Best podcasts with Becky Owen
Ranked by the Snipd community
9 snips
Oct 15, 2024 • 30min
New marketing research you need to know: Live at the IPA
In this engaging discussion, Andrew Tindall, SVP of Creative Partnerships at System 1, reveals how creativity and consistency in advertising can enhance profitability. Sophie Scott, Director at the Institute for Cognitive Neuroscience, explains the unique role of humor in communication and its power to create intimate connections between brands and consumers. Becky Owen, CMO at Billion Dollar Boy, shares insights on the evolving landscape of influencer marketing, emphasizing the need for long-term collaborations to build trust and authenticity.
8 snips
Dec 5, 2025 • 38min
2026 trends: The creator marketing gamble
Becky Owen, CMO at Billion Dollar Boy and expert in creator marketing, joins Alex Brownsell, Head of Content for WARC Media, to dive into the evolving landscape of creator marketing. They discuss the $37 billion projected spending for 2026 and the challenges brands face in demonstrating ROI. The duo explains how creators can collapse the conversion funnel and the importance of distinctiveness in messaging. They also touch on authenticity, the impact of organizational silos, and the need for brands to embrace more collaborative partnerships with creators.
