Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, discuss the critical collaboration between mid-level and direct response fundraising. They explore the differences in engagement tactics and highlight barriers to effective coordination. Listeners will learn creative strategies for aligning fundraising teams and enhancing donor relationships at every level. The conversation reveals how collaboration can lead to stronger donor pipelines and ultimately, greater success in fundraising.
