Beatriz Vallejo, CEO of Ethos BT and a behavioral scientist, dives into the pressing issue of misinformation in Colombia. She shares insights on her Detox Information Project, which employs behavioral science to combat fake news and political polarization. Highlighting psychological factors like distrust and dehumanization, Beatriz reveals how innovative interventions have reduced misinformation vulnerability by 30%. This insightful discussion underscores the pivotal role of research and community collaboration in addressing societal challenges.