Beatrix Daros

Beatrix Daros, an expert in leveraging behavioral economics, discusses enhancing project outcomes through the power of questions. She highlights the balance between technology and genuine human connections used in her work with Mars’ KIND brand. The conversation dives into global snacking habits and cultural perceptions of health, as well as the innovative use of virtual reality for consumer testing during the pandemic. Beatrix shares valuable insights about effective communication and the importance of understanding local markets for successful product placement.

Beatrix Daros, Global Consumer Intelligence Director for Mars, discusses a project on healthy snacking and impulse buying with KIND. They talk about using technology during the pandemic, future research plans, questionstorming sessions, and applying behavioral economics in research and project development.