Beatrice Gutknecht

Beatrice Gutknecht, a branding strategist and founder, shares her insights on how AI is reshaping the branding landscape. She discusses the essential balance between AI efficiencies and human creativity, emphasizing the need for authenticity in brand voice. The conversation explores the shifting focus from logos to personal values and the significance of social responsibility. They also touch on the importance of simplicity in branding and caution against relying solely on AI-generated content, urging fact-checking and genuine connection with audiences.