Bassem Hamdy

CEO and co-founder of Briq (referred to as Brick in the transcript), an AI orchestration/automation platform for construction and manufacturing; formerly helped scale Procore and led Briq through product pivots to an eight-figure ARR business.

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Dec 11, 2025 • 50min

Enterprise Sales: Closing Deals in 9 Days, Not 9 Months | Briq

Bassem Hamdy, CEO and co-founder of Briq, an AI automation platform for construction and manufacturing, shares his journey from scaling Procore to almost failing with his startup. He reveals his 'micro-value' strategy that closes enterprise deals in just 9 days, cautioning against creating Frankenstein products by strictly adhering to customer requests. Bassem discusses the pitfalls of investor pressure, his experience with team downsizing for efficiency, and navigating the complexities of selling to CFOs instead of innovation teams.

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