Baruch Lev and Feng Gu, co-authors of The M&A Failure Trap, share their insights on why 70% of mergers fail. Lev, a leading authority in corporate finance, and Gu, an expert in corporate acquisitions, discuss the pitfalls of over-optimism and lack of due diligence in M&As. They introduce a unique scorecard that evaluates key success variables like deal size and employee dynamics. The conversation highlights the crucial need for strategic planning and accountability to avoid costly acquisition mistakes.