Bart Snijders
Marketing and analytics specialist emphasizing the need for companies to focus on the right data and metrics to drive revenue
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Dec 19, 2023 • 47min
RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers
Stijn van Willigen and Bart Snijders discuss the importance of data-driven marketing strategies, focusing on the right data and metrics for revenue growth. They explore the evolving role of sales, the impact of AI on marketing, and the need for short-form video content. They also emphasize the importance of aligning marketing KPIs with overall business goals and using external voices to engage with customers.
