In this engaging discussion, Bart Higgins, an innovation consultant, and Katie Hillier, a digital anthropologist, both from Future Perfect X, explore how AI is reshaping human behavior and retail. They emphasize that understanding future human needs is crucial for businesses adapting to technological changes. Topics include the transformation of identity and consumer relationships, the evolution of personalized retail experiences, and how brands can maintain emotional relevance in a rapidly evolving landscape. Their insights challenge traditional approaches to retail and placemaking.
