Barry Turner, co-founder of Lenny & Larry's, shares his inspiring journey from American Gladiator to protein snack innovator. He discusses the early days of protein muffins in the 90s and how they stumbled upon the idea of protein-rich baked goods. Barry reflects on the challenges of scaling their brand and the whimsical evolution of their logo. He also reveals his motivation for returning to Lenny & Larry's to revive the brand and introduce new products, demonstrating resilience and a commitment to health-focused snacks.