Barry Katz

Barry Katz, author of 'Make It New', discusses the history and philosophy of design. He explores the professionalization of design in Silicon Valley, the challenges faced by design teams, the importance of failure as a learning opportunity, the history of ethnographic research, the role of research in design practice, and the contributions of women in design and technology-driven fields. He also reveals the origins of interaction design and its shift from manufacturing to a service economy.

Barry Katz, a professor emeritus of industrial design at California College of the Arts and consulting professor at Stanford, dives into the fascinating world of design thinking. He discusses how design has evolved alongside technology, emphasizing collaboration between engineers and designers since the 1980s. The conversation highlights design's crucial role in making innovations user-friendly and its impact on various industries, including healthcare. Katz also critiques how design thinking is often superficially learned and advocates for a deeper integration to enhance problem-solving.