Barry Cinnamon

Barry Cinnamon, a solar industry veteran and podcaster at Cinnamon Energy Systems, interviews Nico Johnson, who transformed from solar sales to a podcasting powerhouse. They discuss how storytelling drives audience engagement and builds influence in the clean energy sector. Nico reveals his journey of turning curiosity into a successful media brand, emphasizing that the best marketing feels authentic. The conversation also covers sponsorship strategies and how to craft genuine dialogues that resonate with listeners.

Barry Cinnamon, a 20+ year veteran in the solar industry and host of his own podcast, dives into the turbulent landscape of solar in 2025. He discusses the surge in layoffs and budget cuts affecting solar companies and the importance of strategic partnerships. Cinnamon shares survival tips for companies diversifying into HVAC and roofing, highlighting the need for smart marketing despite cutbacks. With challenges like shifting tax credits and regulatory hurdles, he emphasizes adaptation as key to thriving in clean energy's future.