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Barrie Elvish

CEO of AusActive, working to make the exercise industry more relevant and valuable. Passionate about the industry''s role in preventive healthcare.

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Oct 3, 2024 • 54min

Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529

Barrie Elvish, CEO of AusActive, and Richard Beddie, CEO of Exercise New Zealand, discuss the importance of lobbying for the fitness industry's role in preventive healthcare. Lindsay Vastola, founder of Vast Potential, highlights how emotional intelligence can significantly enhance workplace performance and talent retention. Dana Milkie from eGym North America introduces the benefits of AI in marketing and efficiency for fitness businesses. Together, they stress the importance of industry associations in shaping policy and community engagement for healthier lifestyles.