Barbra Gago, founder and CEO of Pando, has an impressive marketing background with roles at Miro, Greenhouse, and CultureAmp. In this conversation, she dives into the art of category creation, explaining her successful rebranding journey at Miro and the lessons learned from a failed attempt at Greenhouse. Barbra discusses the strategic importance of understanding users and aligning brand values, as well as the complexities of rebranding and fostering employee development through innovative tools. Her insights on building opinionated software are particularly engaging.

Barbra Gago, founder of Pando, shares insights on creating a tool for transparent career progression. She talks about standardizing employee progression, 'just-in-time' promotions, and applying business building strategies to strengthen teams. Barbra's leadership journey and lessons learned are also discussed.