Barbara O’Reilly

Barbara O’Reilly, a seasoned expert in donor retention and fundraising trends, shares her insights on navigating the changing nonprofit landscape. She highlights alarming statistics about donor retention and stresses the necessity of personalized donor engagement. O'Reilly discusses strategies to connect with different generations, emphasizing transparency and trust. She also underlines the often-overlooked power of print materials in fundraising and offers essential advice for busy fundraisers to enhance donor relationships and analyze their data effectively.