Barak Witkovsky

Chief Product Officer at AppsFlyer, leading the company's product strategy and AI transformation efforts, and the featured guest discussing AppsFlyer's AI-first initiative and modern marketing cloud evolution.

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Nov 20, 2025 • 48min

311. How to Build an AI-First Culture with 1,300 People. Real Story.

Join Barak Witkovsky, Chief Product Officer at AppsFlyer, as he shares insights on transforming a company by pausing regular goals for an intensive AI training initiative for all 1,300 employees. Discover how AppsFlyer evolved from a measurement platform to a modern marketing cloud, embracing autonomous AI agents. Barak discusses building trust in AI among marketers, the challenges of omnichannel measurement, and the importance of an open AI ecosystem. This bold experiment sets a new standard for fostering an AI-first culture in the workplace.

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