Babs Rangaiah

Babs Rangaiah, Founder of CCBabs and a CMO Coach, discusses the impact of AI on marketing strategies, data transformation post-cookie, and the evolving media landscape with TikTok and CTV. He shares insights from his career, including work with IBM's Watson and Paramount Plus. Topics include challenges for CMOs, remote work benefits, AI in marketing, and the role of human skills in the age of advancing technologies.