
Ayush Choudhary
senior product manager of GenWise
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Jan 8, 2024 • 23min
Growing a super-app in India organically and offline: GenWise
Ayush Choudhary, senior product manager of GenWise, discusses the development of their app for elders in India, marketing to an older demographic, challenges in the Indian market, and the concept of a super app. They also explore how GenWise combines AI with human interaction and the emerging monetization models. Tune in to learn how GenWise is revolutionizing elderly interaction with technology and marketing apps for non-traditional audiences.