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Ayse Guvencer
Fractional CMO and GTM advisor to SaaS and MarTech startups. Brings experience in operating roles and at top marketing services companies.
Best podcasts with Ayse Guvencer
Ranked by the Snipd community
May 23, 2025
• 37min
Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey
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In this conversation, Ayse Guvencer, a Fractional CMO and GTM advisor with a rich background in SaaS marketing, shares her insights on the profound impact of AI on B2B buying behaviors. She explains how tools like ChatGPT are revolutionizing search processes and pricing models. Ayse discusses the emergence of Generative Engine Optimization and its implications for brand visibility. Moreover, she offers practical strategies for marketers to thrive in a rapidly evolving landscape dominated by AI and hidden decision-makers.
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