Ayaz Hussain
Paid Social Account Director at VCCP Media offering practical, hands-on perspective for advertisers using Reddit, including targeting and creative approaches.
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Sep 23, 2025 • 23min
The rise and rise of Reddit
Celeste Wang, a Media insights analyst and lead author on Reddit analytics, highlights Reddit's impressive 49.6% ad revenue growth and its unique conversational style. Ayaz Hussain, the Paid Social Account Director at VCCP Media, shares effective advertising strategies on the platform, emphasizing community targeting and creative ad formats like promoted AMAs. Together, they explore Reddit's evolving landscape and how brands can harness its strengths for impactful engagement.
