Axel Sooriah

Product management evangelist at Atlassian with 12–13 years in product, formerly ran a product management consultancy helping European scale-ups move to product-led ways of working and author/contributor to Atlassian's product discovery guidance.

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Dec 31, 2025 • 39min

What high-confidence product managers do differently - Axel Sooriah (Atlassian)

In this engaging discussion, Axel Sooriah, a product management evangelist at Atlassian with over a decade of experience, dives into the anxiety faced by product managers today. He explains how AI, while saving time, exacerbates strategic dilemmas. Axel highlights the 'hamster wheel of execution' that stifles creativity and the alarming statistic that 84% of PMs doubt their products' success. The conversation also touches on the importance of leadership in fostering a productive environment and how reframing work around customer progress can invigorate teams.

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