Axel Lagercrantz

In this discussion, Axel Lagercrantz, co-founder and CEO of Pet Media Group, highlights the innovative use of tech to ensure ethical pet rehoming across his platforms, including Pets4Homes and Lancaster Puppies. He dives into how AI scans thousands of images daily to detect mistreatment and reduce fraud. Axel reveals the importance of ID verification and real-time fraud detection in fostering trust within this sensitive industry. With operations in six countries, he showcases how profitability and animal protection can coexist harmoniously in pet commerce.