Aves (Avery)

Aves, Creative Lead at Pilothouse Digital and host of the Ad-Venturous podcast, dives into the evolving landscape of creative strategies on Meta. She discusses why the traditional 'one winner ad' approach is outdated and emphasizes the importance of understanding customer motivations over demographics. Aves also shares her innovative hook testing framework and how to build a diverse creative range. She warns against creative noise in ad accounts and provides actionable tips for brands to audit their strategies as Q4 approaches.