Avery Akkineni

This is Eric Golden and my guest today is Avery Akkineni. As President of Vayner3, Avery has been at the forefront of guiding CMOs, brands, and corporations into Web3. This conversation is a little different for me as we focus on marketing and how to both connect and grow audiences in Web3. I’m fascinated by Avery’s work on Super Bowl commercials and learning what it is really like to work with creative brands such as Budweiser and Pepsi. To start this episode, I asked Avery to teach me about how traditional marketing works, before diving into case studies of how brands successfully leverage blockchain technology like NFTs. We then go behind the scenes with Vayner Media and their rapid testing of ideas on Gary Vee himself and her personal experience with their VeeFriends. Please enjoy my conversation with Avery Akkineni. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here -----Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag Show Notes(00:02:36) - (First question) - How her background in marketing informs her work at Vayner3(00:07:12) - The competitive and dynamic nature of the marketing industry(00:10:55) - How Vayner3 leverages agility and keeps up with trends(00:14:00) - Her pivot from corporate marketing to Web3 brand-building(00:16:24) - What attracted her to the NFT space in the early days(00:19:48) - Balancing risk aversion versus early adoption in marketing(00:22:30) - How different brands have come online to Web3 and how Vayner3 enables them(00:25:55) - Common mistakes made by brands trying to enter the space(00:29:00) - What she learned from the launch of VeeFriends(00:33:29) - How VeeFriends came to be and how it keeps momentum up(00:36:27) - How she approaches brands following the recent crypto downtown(00:39:59) - The aspects of Web3 adoption and growth that she’s most excited about(00:41:56) - What she’s most excited to see built over the next six months and six years Learn more about your ad choices. Visit megaphone.fm/adchoices

Avery Akkineni is the president of Vayner3, a company that specializes in guiding brands into the web3 space. In this episode, Avery discusses: Why the biggest brands in the world are entering web3, the top use cases for brands in Web3, the current state of brands entering web3 since the fallout of the crypto sector. This episode is part of our “WEB3 PODCASTS FOR BEGINNERS” playlist on Spotify. If you're new to web3, click HERE and make sure to hit the + button to add the playlist to your library. If you find the playlist helpful or think we need to add other episodes, please let us know on Twitter (link below). 🤝 HELP US GROW 🤝 Follow/Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER & PRO REPORT  👥 JOIN OUR COMMUNITY ON DISCORD  🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter 👉 Kyle’s Twitter 👉 YouTube 🚀 SPONSORS 🚀 Lens Protocol: It's time to switch to web3 social with Lens 🎙 GUEST INFO 🎙 Name: Avery Akkineni Twitter: https://twitter.com/avery_akkineni LinkedIn: https://www.linkedin.com/company/vayner3 Website: https://vayner3.com/learn/ ⏱ TIME POINTS ⏱ 00:00 - Intro 07:08 - Avery's rabbithole story 12:22 - Working with Gary Vaynerchuck 15:20 - Pitching for brands 19:42 - How does she define NFTs? 21:41 - What are brands trying to accomplish with web3? 23:46 - Use cases as examples 27:00 - web3 and large companies 29:30 - Vayner3 projects 33:39 - Playbook items that are working 37:29 - Contact Avery 38:12 - Final thoughts