Austin Scott

Austin Scott, CCO and founder of Bedrock Platform, brings a wealth of experience from giants like Microsoft and TubeMogul. In this chat, she dives deep into the evolution of connected TV and emphasizes the necessity of redefining the marketing funnel for today’s digital landscape. Austin discusses the challenges of data control in ad tech and highlights the importance of collaboration to meet buyer needs. She also contrasts U.S. and European business cultures, offering insights into adapting strategies across markets for sustainable programmatic advertising.